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We turn leading brands into digital benchmarks. With intelligent strategies and first-class human-centric design. With dedication and precision. And a multi-disciplinary team of consultants, brand shapers and designers. For truly sensational branded experiences in products, interfaces and ecosystems.


  • Branded UX/UI Design for Products, Software Systems and Digital Ecosystems
  • Product and Multisensorial Interfaces
  • User Research
  • Usability Testing
  • Design Systems and Style Guides
  • Implementation Consulting
  • Interactive Prototyping, Physical Computing and Future Lab
  • Digital Strategy Consulting
  • Design and Stakeholder Management
  • Digital Transformation: IoT and Industry 4.0
  • Product Vision, Strategy and Predevelopment

Studios in Hamburg and Kiel

HID office
HID office

It's all about people!


ABB, Adidas, Audi, Bonprix, Baker-Hughes/General Electrics, Beiersdorf, Busch-Jaeger Elektro, Bosch-Siemens Hausgeräte, Danfoss, DATEV, dpa, Dräger, Deutsche Post, Fraunhofer Institut, Gaggenau, HHLA, Hilti, Jungheinrich, Krones, Lufthansa Systems, Otto, Sartorius, Statistisches Bundesamt, T-Systems, Viessmann, Volkswagen and more.


We have won multiple national and international prizes. A huge success story. A path of 20 years. Renowned awards like the Red Dot Design Award, the Red Dot Best of the Best Design Award, the German Design Award, the German Brand Award, the IF Design Award, the IF Design Gold Award and many more.